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FSI ambition

‘90% flowers and pot plants sustainably traded by FSI members by 2020’
  • VGB Ordinary Member
  • The Sustainable Trade Initiative Co-Funder
  • WWF Kenya Ordinary Member
  • Royal FloraHolland Ordinary Member
  • EHPEA Ordinary Member
  • Fair Flowers Fair Plants Associate Member
  • Hivos Ordinary Member
  • ANCEF Ordinary Member
  • Pfitzer Ordinary Member
  • LTONoord Glaskracht Associate Member
  • Dutch Flower Group Ordinary Member
  • FleuraMetz Ordinary Member
  • Milieu Programma Sierteelt Associate Member
  • UnionFleurs Ordinary Member
  • Stichting Max Havelaar Associate Member
  • Pflanzen-Kölle Gartencenter GmbH & Co KG Ordinary Member
  • Albert Heijn Ordinary Member
  • Dudutech Associate Member
  • Floralife Ordinary Member
  • Waterdrinker Aalsmeer Ordinary member
  • Euroflorist Ordinary member
  • Chrysal International Associate member
  • Kenya Flower Council Ordinary member
  • Asocolflores Ordinary member
  • IKEA Ordinary Member
  • BSR - HERproject Ordinary Member
  • SHER/Afriflora Ordinary Member
  • Royal Lemkes Ordinary Member
  • Florensis Ordinary Member
  • Koppert Associate member
  • Tuinbranche Nederland Associate member
  • Blomsterbranschens Riksorganisation (Sweden) Ordinary Member
  • Partner Africa Ordinary Member
  • Dümmen Orange Ordinary member

The Floriculture Sustainability Initiative




BRO (Blomsterbranschens Riksorganisation), the Swedish Wholesale Association for Flowers and Plants, was welcomed as new Ordinary member of FSI by the Board on 9 June 2016. As representative of the Swedish flower industry, BRO and its members have been dedicated to more sustainability for years already, and now underline this commitment through an FSI membership


From 8 to 10 June, the 5th edition of IFTEX, the International Floriculture Trade Expo took place in Nairobi Kenya.

The expo was a success again with a growing number of international visitors and exhibitors, many highlighting their efforts and results on sustainable business. It was also the occasion to meet with FSI members based in East Africa and discuss the new round of projects with those present at the expo.
Prior to the Fair, FSI was invited to highlight and discuss the developments on measuring responsible volumes at the Union Fleurs General Assembly. The board members added some valuable points to the discussion and are looking forward to the outcomes and learnings of this project. FSI was also invited to speak at the Industry Seminar organised by Union Fleurs and Kenya Flower Council on Tuesday 7 June. The seminar with the title ‘Challenges ahead in the global flower supply-chain’, was another good occasion to present FSI’s latest activities and emphasize the importance of transparency and working on key topics in a multi-stakeholder environment.
At the end of the day, the various participants and Kenya Flower Council members joined the Kenya Flower Council for their 20th Anniversary celebrations.




The first measurements will give FSI members an indication of their percentage of flowers & plants originating from responsible sources as set by the 2015 FSI Basket of Standards. The FSI member commitment for 2020 is to reach the 90% ambition.
The measuring will take place in close cooperation with PwC (Pricewaterhouse Coopers) who will assist members with the data gathering and reporting. FSI members will start generating their individual outcomes over the summer and the aggregated outcomes, learnings and points for improvements from this first round of measurements will be communicated to FSI.
An important part of the project is also to gather information on certified growers with information originating from the scheme owners directly, aligning data structures and processes and the implementation of a tool for traders to facilitate their measurements.
The first results shall give FSI and its members an indication of the improvements and actions that can be taken as individual companies, as a group of FSI members and on sector level. This will also provide input for follow-up projects.



As part of the Market Outreach FSI will be meeting with European governments and sector frontrunners to discuss sustainability and introduce the FSI approach.
Our network is already strong and with the possible addition of government support not only from the Netherlands but also from other European countries, we can create more impact. FSI will be looking for government endorsement, public-private partnerships and individual memberships from sector frontrunners in trade and retail. End of May we were able to meet with Norway’s leading florist chain Mester Grønn to discuss their sustainability commitment, results and way forward. The meeting was followed by a presentation and interesting discussion with the Norwegian Agency for Development Cooperation NORAD. Sustainability certification and workforce training are points for follow up. This market outreach program is endorsed and funded by the Dutch ministry of economic affairs.


The second FSI Call for Project Proposals was launched by IDH (the Sustainable Trade Initiative) in April this year.
The new round of projects was first announced at the FSI General Assembly in January, leaving time for FSI members to prepare and discuss possible projects, topics and coalitions to put forward for co-funding from IDH.
Over 10 concept notes were received by IDH, mainly focusing on Climate, Agrochemicals, Working conditions and Market linkages. After a first review by the IDH investment Committee and individual follow up discussions with the project partners, some of the projects are invited to draft a full project proposal taking into consideration the learnings and results collected during the first round of Projects, and creating links with other categories represented by IDH within the ‘Fresh & Ingredients’ Programme.
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International Floriculture Trade Fair (IFTF)

IFTF will take place this year from 2nd until 4th November at the same location in Vijfhuizen, Netherlands. As usual, be sure not to miss this unique opportunity to meet with the key players in the trade, as well as international florists who will take part in the third edition of “World of Flowers”.

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